Client:

Yeti

Program:

Dick's Sporting Goods Presentation

Synopsis:

With thousands of brands lining the shelves and floors of Dick’s Sporting Goods, Retail First worked with both Yeti and the team at Dicks Sporting Goods to develop a store within a store visual concept to allow the Yeti brand to stand up above the rest. The goal was to respect Dick Sporting Goods’ presentation standards while creating a brand destination for Yeti and their branding. This project was expedited to meet the critical deadline of a key holiday. Each store received a custom drop shipment with customized materials.

Materials:

Wood fabrication and staining
Metal fabrication
Foam routing
Routing

Elements:

Stained real wood beams
Metal bracket system
3-Dimensional logo

Store Rollout:

750 Stores