NTB Tire Learning Center
To provide sales associates at NTB and Tire Kingdom service centers a tool to better educate consumers who are buying new car tires – without having real tires on the showroom floor!
- Designed an educational wall display panel featuring all of the key aspects of tire construction with the use of dimensional molded representations of tire sections.
- Created a companion tire floor spinner display that features 24 of the tires that these centers carry in a clear and accessible manner.
- Tire sections are segmented into Passenger, Performance, Light Truck/SUV, and All-Terrain categories. Each category features the Better, Best & Premium groups of tires sold.
- Tires are represented by molded replica sections of actual tires that feature their unique tread patterns. Each tire section is attached to a printed tire card that includes the manufacturers’ features and benefits.
- Great tool for sales associates and consumers. Eliminates need for actual tires displayed on showroom floor – saves space and provides more information.
Fulfillment & Distribution
This program was drop shipped to over 780 dealer locations.
Metal, PVC, print, and urethane molds
Molded tire replicas
Educational product cards
780 Dealer Locations