Client:

TBC

Program:

NTB Tire Learning Center

Synopsis:

Creative Challenge

To provide sales associates at NTB and Tire Kingdom service centers a tool to better educate consumers who are buying new car tires – without having real tires on the showroom floor!

Execution

• Designed an educational wall display panel featuring all of the key aspects of tire construction with the use of dimensional molded representations of tire sections.
• Created a companion tire floor spinner display that features 24 of the tires that these centers carry in a clear and accessible manner.
• Tire sections are segmented into Passenger, Performance, Light Truck/SUV, and All-Terrain categories. Each category features the Better, Best & Premium groups of tires sold.
• Tires are represented by molded replica sections of actual tires that feature their unique tread patterns. Each tire section is attached to a printed tire card that includes the manufacturers’ features and benefits.
• Great tool for sales associates and consumers. Eliminates need for actual tires displayed on showroom floor – saves space and provides more information.

Fulfillment & Distribution

This program was drop shipped to over 780 dealer locations.

Materials:

Metal, PVC, print, and urethane molds

Elements:

Spinner display
Wall system
Molded tire replicas
Educational product cards

Store Rollout:

780 Dealer Locations