Retail First was commissioned to develop a new store-within-a- store program to rollout out to dealers nationwide.
A modern industrial design concept was developed, born as a result of a developing trend of converting old barns, warehouses, industrial buildings and churches into a revitalized space. As in all projects, several concepts were presented for review which included overhead directional signage, way-finding and display platforms, highlighting key brands throughout the store. This quickly developed into a full-blown reimagining of the retail space
Metal, wood, plastic, foam, print materials
Overhead department signs